How much attention do you give plain white envelopes? Envelopes are handy ways to deliver marketing materials anywhere in the world. Whether it's a greeting card, a fundraising letter or a collection of product information, if it's worth sending, it's worth sending in a compelling package.
Your number one goal for your envelope design is to pique recipients' interest to open it up and see what's inside. The key is to grab attention quickly through use of color, images and text. An important secondary goal is to build brand awareness by making your envelope printing fit into the larger scope of your brand identity. Keeping your designs cohesive on your business cards, letterhead, envelopes and other marketing materials will put forth a professional image and create the strongest brand impact.